2017 - I scheduled an appointment, was put to the test during an event in Verona with Piero Pelù, and after that, throughout 2017, I found myself collaborating as a Photographer and Filmmaker for an organization that organized events for Ma-Fra.

​

Ma-Fra S.p.a - "Cosmetics for your Car" - The slogan speaks for itself; it is a leading company in Italy in the production of products mainly for automotive cosmetics, motorcycles, and much more.

​

At the beginning of 2017, my career as a Filmmaker also began; I had already edited videos for small businesses but never for a company of this caliber. Throughout the year, I found myself traveling across Italy for the first time, photographing and filming motorcycles and cars of all kinds and types, within national fairs such as Eicma in Milan, Motodays in Rome, and Motor Bike Expo in Verona. Other events took place outdoors, in racetracks or in the squares of various Italian cities where drift races, freestyle cross stunts, and the unique "Mosquito's Way" were organized, an event personally organized by Piero Pelù with the aim of customizing old "fifties" and preparing them to compete with a different theme for each race.

​

I found myself inside some of the most important racetracks in Northern Italy such as Monza Circuit, Mugello Circuit, Franciacorta Circuit, and Adria Circuit, filming and photographing legends like Marco Lucchinelli and the aforementioned Piero Pelù, Valentino Rossi.

​

Thanks to this experience, I acquired the skills and the photographic and video importance of marketing that a brand/company of this importance needs visually, both in relation to large contexts such as fairs and racetracks, and in small contexts such as the simplicity and effectiveness of using its product for different purposes.